Nguyen
Ngoc Han
Branding
THE KAFFÉ
Area: production of coffee beans
Customer audience: for coffee lovers aged 25 or more.
The brand name: the name of the kaffé coffee brand was inspired by the name of the first land that discovered the coffee beans kaffa (in ethiopia today) and the word " café” in French.
The logo: the kaffé logo was constructed from the image of the coffee bean and the image of the coffee branch was illustrated by the simple way, to create harmony between the classical and the modern breath of the modern coffee.
In 1671 and the 15th century are milestones of the area coffee, a big turning point for a special flavor called "coffee". 1671 is the year of finding the first coffee beans in kaffa and the 15th century that the human race knows roast coffee and brings it to a common drink like today.
Grid system
Color
Name Card
Letter & Letter Head
Signboard
Poster
